Creator Tide

What to Post Decision Tree

Every day before you film, ask yourself one question. The answer tells you exactly what to make.

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How It Works

  1. Ask yourself a question
  2. Pick the first branch that's true
  3. Get the format
  4. Hit record

What happened today?

Pick the first one that's true.

↓

Pick Your Branch

1
I got a client result or a win
Format: Proof carousel or reel
[Number] + [outcome] + [timeframe]
2
I have a strong opinion
Format: Talking head / POV reel
Stop doing [X]. Do this instead.
3
I learned something
Format: Over-the-shoulder / green screen
I [did X]. Here's what happened.
4
I have a process or framework
Format: Whiteboard or carousel
The [system] that [result]
5
I want to tell a story
Format: Walking / casual talking head
Start with the stakes, not the setup.
6
I have nothing. I'm stuck.
See below

Nothing happened today? You're not stuck.

Ask yourself one of these instead.

A
Do you have a DM or comment to respond to?
Format: Green screen response
Someone DM'd me [question]. Here's the truth.
B
Can you teach one small thing in 30 seconds?
Format: Quick tip reel
[X]-second tip that [benefit]
C
Can you show your workspace or process?
Format: BTS b-roll + voiceover
Here's how I [process] in [timeframe]
D
None of the above?
Format: Repost your best performer from 2+ weeks ago
Same content. New hook angle.

Quick Reference

Trigger Format Hook Template
1
 Client result / win Proof carousel [Number] + [outcome] + [timeframe]
2
 Strong opinion Talking head Stop doing [X]. Do this instead.
3
 Learned something Over-the-shoulder I [did X]. Here's what happened.
4
 Process / framework Whiteboard The [system] that [result]
5
 Tell a story Walking reel Stakes first, not setup.
6
 Stuck See 6A-6D Pick a sub-branch

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